An Introduction…

What is Basse Mode?

Basse Mode is, or will be, a real life hard copy magazine. One that you can buy in bookshops, or newsagents, one with beautiful images and thick paper.

Basse Mode is a magazine about what real women wear, feel and believe.

Basse Mode is a magazine built for normal everyday women. We know that the feeling of flicking through a glossy magazine can’t be beaten. However, all the magazines feature the same thing – unwearable looks, unaffordable clothes, and an emphasis on being and looking the same as one another. We want to condense all the brilliance that the fashion blogging world has to offer into something that we can put on the coffee table. That we can show off on the coffee table. A beautiful documentation of what real women wear, what real people think, and things that actually affect our lives. Nothing like this has ever been done before, but we think it could be brilliant.

Our market research questionnaire is here, we need as many responses as possible! Please help!

Manifesto: What we are about?

First, let us start with what we aren’t.

We aren’t people who hate fashion, or who hate catwalks. In fact, we are quite the opposite – we believe catwalks are great for trend inspiration, and that catwalks can be the birthplace of some great ideas and great art. Oh, and great fashion.

We also aren’t those people who are anti-thin. We think girls come in all sizes from tiny to curvy, big to small, tall to short. We just care that you feel good about yourself and the way you look, and we want to share that with other girls who are at once just like you, and totally different.

Finally, we aren’t actually standing against all the current high-fashion glossy mags on the shelves. They have their place, and probably always will. We just got fed up with reading the same old same old, and wanted to offer an alternative, or something else to buy at the same time.

Now onto what we are.

We are three girls, three bloggers, who love reading the writing and looking at the pictures that fashion bloggers and non-fashion bloggers post on the web. We find more inspiration in the women around us both in real life and digitally than in the current magazines, because of the fact that they are imperfect and real.

We believe that low-fashion is becoming more important day by day. Low-fashion is real life fashion, achievable attainable and interpreted differently by every single person who wears clothes. The brilliance is in the creativity shown on lower budgets, with expensive signature pieces, or even just with reworking what you already have.

We want real girls to have a beautiful quality place to read about each other, because aside from blogs we have no tangible place to do this. Because we are brilliant, and we deserve it.

How can you get involved?

We are only three little bloggers in a very big world. We all have our contacts, but alone we have little or no power. We need you guys, all the people who have said the idea is brilliant, to support us all the way.

Firstly, we will need people to help write for us. To submit outfits, and opinions, and information on your life or career or aspirations. Whatever you have to say, we want to hear it. If you want to get involved, we would love to hear from you – so fill out the form here!

If you don’t fancy contributing then you could help by spreading the word. Please talk about Basse Mode on Twitter, post about us on Facebook. If you could write a blog post and say what you think about the topic that would be amazing! If you have any good contacts in fashion or publishing, it would be wonderful if you could put us in touch. However you share your information, why not share our campaign? If you are a fashion focused brand, retailer or magazine (or indeed a publishing house) who likes our ideas, please get in contact here.

Finally, the easiest thing to do is sign our petition by putting your details on the form below. This will allow us to build a list of names and prove just how much people like the idea of a magazine for and about real women, warts and all.


10 Responses

  1. Hi there,
    I love the concept of a magazine for and by “real” women. Even though magazines are a dying breed, new life can still be pumped in!

    I am interested in submitting my personal style blog for review. I like to sew clothing (I also started an etsy store), make accessories, and make tutorials.
    Please have a look here:

    Thanks for your passion!!

  2. I love this idea. Where is the petition?

  3. OOOOH!!! I can’t tell you how much I would love to be apart of ths!

  4. I can’t tell you how much I love this idea and how much I would love to contribute my blog/writing to this magazine!

    This is so perfect and I love the term “low fashion” although I am a high quality girl!

    I have a personal style blog but my passion is writing, iI you peruse my blog…I promise you might giggle just as much you might oooh and aaah at my style!

    Sign me up!

  5. By the way…I so “dig” your manifesto!

  6. I love this idea and would love to contribute! Even though my blog is all about sewing, which I do for myself, I recently had to add some retail to my closet and I did this on a budget. I would love to share the outfits that I put together and, being a size 16 over 40 “pear shaped”, african-american lady, I would love to add that demographic to your publication.

  7. This sounds fantastic! I can’t wait to see what it all looks like when it comes together.

    I often eye the items in mags and ads and look for their cheaper alternative. I have a personal style blog that i enjoy posting daily and connecting with like-minded women.

  8. I’m delighted to see you all hail from the UK. I’ll be adding my details to your list and hope to contribute in some way.

    I sell vintage from my website and have a couple of regular selling venues in Manchester.,uk

  9. Hi ladies, just found you via IFB I will totally be supporting you, let me know if I can do anything to help. I missed ur deadline but I will certainly submit something for next time. I would love a new mag to read, I love glossie editorials but I really think there is a need for more ‘real’ ideas and tips on styling etc
    Good luck Pearl xx

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